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Google + Meta Ads for Trades

More qualified calls. Lower cost per lead. Every month.

We don't run ads to "build brand". We run ads to generate booked jobs: Google Search, Local Service Ads, and Meta lead campaigns. And we measure every dollar against lead cost.

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$1.5K–$15K/mo ad spend management for United States trades. Floor: $1,950/mo management.

20%+ lead-cost reduction within 60 days Bi-weekly optimization on Growth + Scale AI-driven creative refresh GoHighLevel pipeline on every account Google Ads Editor bulk-build process Founder-reviewed monthly reporting
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Why It Matters

If your ads are leaking budget, you don't need a new agency. You need a new operating model.

You should be talking to us if…

You're spending $5,000+/month on ads with no clear ROI.

Your previous agency over-promised and under-delivered.

Your CPC is climbing and your conversion rate isn't.

You're running ads yourself and the campaign hasn't been touched in 3 months.

You need predictable lead flow for your sales or booking team.

You want to scale beyond word-of-mouth without rolling the dice.

The reality: most trades accounts we audit are leaking 30 to 50% of spend on broad-match keywords, untracked conversions, or stale creative. We fix the leaks first, then we scale.

What's Included In Every Account

Three retainer tiers. Pick the one that fits your spend.

Every Web Blend ads account runs on the same operating system: a tracking and conversion setup audit, a campaign rebuild in Google Ads Editor, Meta creative production with our trades-copywriting and ads-style design system, GoHighLevel pipeline integration, and a reporting cadence built around lead cost and lead quality, not impressions.

Foundation

$1,950/mo
Spend: $1.5K–$5K/mo · 3-month minBest for: new clients testing the waters or under $5K ad spend.
  • Google OR Meta, single channel, single offer
  • Monthly optimization pass
  • Monthly performance reporting + strategy call
  • Conversion tracking + GHL pipeline integration
  • Founder-reviewed reporting
Quote a Foundation
Most Chosen

Growth

$2,950/mo
Spend: $5K–$15K/mo · 3-month minBest for: trades with proven ad spend ready to scale.
  • Google AND Meta, both channels
  • Retargeting layer
  • Monthly creative refresh, 4 ad variants
  • Bi-weekly optimization
  • Quarterly strategy review
  • Everything in Foundation
Quote a Growth

Scale

$4,450/mo
Spend: $15K+/mo · 3-month minBest for: established advertisers ready for advanced funnel work.
  • Dedicated strategist time
  • Weekly check-ins
  • Advanced funnel testing, landing page A/B, offer testing
  • 4 ad variants per month minimum
  • Everything in Growth
Quote a Scale
New Client Entry Point

Lead Gen Launch

No site or ad account yet? Start here. A conversion landing page plus your first month of management, bundled, so you can launch lead flow before committing to a full retainer.

Ask About Lead Gen Launch
How It Works

How a Web Blend ads engagement actually runs.

A clear path from audit to predictable lead flow, with the founder in the loop the whole way.

01
Discovery + Audit, 24–48 hrs

Find the leaks

A 30-min discovery call, then a written or Loom audit of your current account: tracking, structure, copy, landing page, and lead quality.

02
Proposal + Lead Range

Honest projections

Tier recommendation plus a projected leads-per-month range based on your spend and benchmarks for your trade. A range, not a fairy-tale single number.

03
Build + Soft Launch, wk 1–2

Rebuild and launch

Account access, tracking and conversion setup, campaign rebuild in Google Ads Editor, Meta creative production, GHL pipeline integration. Soft launch with budget caps for the first 5 days.

04
Optimize + Report, month 2 on

Compound the gains

Bi-weekly optimization on Growth and Scale, monthly on Foundation. A monthly performance call with the founder, plus a quarterly strategy review.

Ready to get started? We'll show you exactly how this process works for your business.

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Results

What this has done for other trades businesses.

Every engagement reflects our commitment to measurable, results-driven work.

Full-scale landscaping website designed and built by Web Blend
★★★★★
5.0on Google
▲
+58%Lead inquiries
Web + Ads

Evergreen Outdoor Co.: Site + Lead Engine

A conversion-built website paired with Google and Meta lead campaigns, all tracked back to cost per booked job, not vanity metrics.

+58%Lead Inquiries
1.2sPage Load Speed
  • Conversion tracking rebuilt so every lead is attributed to a campaign
  • Google Search + Meta retargeting loop driving lower cost per lead
  • GoHighLevel pipeline integration for instant lead follow-up
View Case Study →
FAQ

Questions we hear often.

Is ad spend included in the management fee? +
No. Ad spend is paid directly by you to Google and Meta from your own ad accounts. The fee on this page is our management fee only.
Why a $1,950/mo floor? +
Below that, the support cost exceeds the revenue, lead quality drops, and we can't deliver to the standard we're known for. If you can't hit the floor, we'll refer you to a specialist who can.
Why a 3-month minimum? +
The first 60 days are when results compound: tracking gets clean, negatives get added, creative gets tested. Clients who quit at month 1 always disappoint. The 3-month minimum protects both sides.
Do I need a website first? +
Yes, either ours or one we've audited and approved. If you don't have one, you start with Lead Gen Launch: a landing page plus your first month's management bundled.
What's "AI-driven creative refresh"? +
We use AI to research, generate, and stress-test ad copy and creative concepts every month, so campaigns never go stale. The founder reviews every variant before it goes live. Speed of a machine, judgment of a human.
Will you guarantee leads? +
No, and you should be suspicious of any agency that does. We commit to a projected lead range based on your spend and trade benchmarks, and we measure ourselves against it monthly. If we miss the range two months running, we restructure the campaign, or refund and walk away.
What about Performance Max? +
PMax has its place, but for most trades it's a black box that overspends on brand and YouTube placements. We use it selectively, never as the default. We'll tell you when it's the right fit.
Can I run just Google or just Meta? +
Foundation tier is single-channel, pick one. Growth and Scale are both channels because the retargeting loop between them is where the cost-per-lead gains compound.
Let's Build It

Ready to Grow Your Trades Business?

Book a free strategy call today and discover how we turn ad spend into booked jobs, lower your cost per lead, and grow your revenue.

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Ad Performance Live
4.8X Average
ROAS ▲ 62% QoQ
Revenue Ad spend
+382%ROI, last 90 days
▼
38%Cost per lead